| Job Ref
No:
Title:
Location
Description
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GBS194
COMPANY MARKETING MANAGER -
NATIONWIDE
GOSBERTON BRANCH
Role Summary:
To be responsible for developing and maintaining marketing
strategies to meet agreed company objectives, the business
plan and the core values. To explore ways of improving existing
products and services, and increasing profitability
To evaluate customer research, market conditions, competitor
data and implement marketing plan alterations as needed. To
monitor internal KPi’s and to Benchmark against competitors
products and services and to analyse market trends.
To oversee all marketing, advertising and promotional staff
and activities. To promote and develop the Company CSR Agenda.
To maintain the existing company accreditations and to successfully
obtain others.
Responsibilities:
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Responsible for the marketing of company products and
services to the right market whether Business to Business,
or Business to Client.
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Project work in-line with marketing objectives and departmental
budget to assist the Director of Marketing with strategic
marketing plans.
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To manage the production of and assistance with Corporate
Communications ensuring the standardised 'brand' identity.
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Production of ad hoc artwork, including the management
of all materials and images.
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To manage all aspects of print production, receipt and
distribution.
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To achieve frequent, timely and positive media coverage
across all available media.
-
To manage the entire product line life cycle from strategic
planning to tactical activities.
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To identify target markets and developing strategies
to communicate with them.
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To conduct market research in order to identify market
requirements for current and future projects.
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To work alongside all departments across the organisation
to actively drive existing and new projects and initiatives.
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To manage the website, ensuring continuous improvement
and updates are carried out in line with business objectives
on time and within budget.
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Manage updating of website and intranet content using
administration systems.
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To maintain company Social Media Sites eg: Facebook,
Twitter, LinkedIn and You Tube.
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Management of on-line advertising including updating
and managing content, to include the distribution of enquiries.
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Monitor and evaluation of search engine optimisation
reports.
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To produce management reports as required.
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Development and maintenance of Business Accreditations
le: ISO, IiP etc.
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Corporate & staff functions – Events Programmes
and Sponsorships.
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Promotion and development of Company Corporate Social
Responsibility Agenda.
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Search Engine Optimisation
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Utilisation of the internet for research and procurement
purposes
The information given above should only be taken as a guide
to the duties and responsibilities expected of the Company
Marketing Manager. It should be noted that the duties and
responsibilities might not include or be limited to the information
given above as these may vary from time to time, depending
on the business matters in hand and in accordance with the
Directors discretion.
APPLICATION GUIDANCE
USING A COMPETENCY-BASED APPROACH
To ensure we have the right people, with the right skills
in the right roles, a Competency Based approach is used at
Princebuild Ltd. Put simply, this means that for each role
we have a set of competencies (or behaviours), which we believe
are essential if the job is to be performed well. It is these
competencies which will be assessed throughout the selection
process and beyond.
For the role of Company Marketing Manager
there are a total of 12 competencies, which
applicants are required to demonstrate throughout the selection
process.
When providing examples to evidence how you meet each competency,
please bear in mind the types of information that we are looking
for from each example – an overview of the situation,
the actions or task that you took and the outcome.
You should also include an indication as to how your experience
and/or education will be beneficial to the development of
this role.
Essential & Desirable Criteria :
| Significant and demonstrable
experience in a B2B and B2C environment |
Essential |
A willingness to travel and to work
outside of normal working hours. |
Essential |
A proven ability to oversee all
marketing, advertising and promotional staff and activities.
|
Essential |
To demonstrate the ability to interact
and cooperate with all company employees. |
Essential |
To maintain professional internal
and external relationships that meet the company core
values. |
Essential |
Proactively establish and maintain
effective working relationships with all support departments. |
Essential |
To demonstrate technical marketing
skills and company product knowledge. |
Essential |
Microsoft office: Word, Excel, PowerPoint,
Outlook |
Essential |
To have an interest in what motivates
people and the sector to be marketed. |
Essential |
To be well presented with a professional
manner. |
Essential |
To be organised and methodical. |
Essential |
To work well in a team with a diverse
range of people. |
Essential |
Proven experience of a similar role
within the Construction Industry Sector. |
Desirable |
Extensive experience of developing,
maintaining and delivering marketing strategies to meet
all company objectives |
Desirable |
CIM qualification. |
Desirable |
Skilled in the use of DTP packages
- Quark Xpress or Adobe Indesign, Adobe Photoshop and
a working knowledge of Adobe Dreamweaver CS3 |
Desirable |
Please apply in writing including a covering letter, CV and
supporting documentation, to Miss B Mehew – Company
Human Resource Manager – Private & Confidential,
Princebuild Ltd, Empson Road, Peterborough, PE1 5UP.
Closing date for this vacancy is 31st
January 2012
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