Princebuild is proud to continue building strong links within the local community through its sleeve sponsorship of Cambridge Rugby Club.
As part of this partnership, members of the Princebuild team recently attended the highly anticipated local derby clash against Bedford Blues, bringing along the company’s much-loved mascot, Peeby, to be part of the matchday experience.
The event provided a fantastic opportunity to engage with supporters, with Peeby proving a big hit among fans of all ages. The team spent time meeting spectators, handing out sweets, and posing for photos, helping to create a welcoming and family-friendly atmosphere throughout the day.
Adding to the occasion, Chief Operating Officer Paul Baker attended alongside his son Sam, while Group Brand and Marketing Manager Carly Dadge was joined by her son Harry. Both Sam and Harry fully embraced the day, getting involved in the activities and representing the business with enthusiasm. Their involvement reflects Princebuild’s strong family ethos and highlights how the next generation is already showing an interest in following in their parents’ footsteps.
The day was a great example of Princebuild’s core values in action, supporting the community, building relationships, and taking pride in creating positive experiences beyond the workplace. It also provided valuable brand exposure, reinforcing the company’s presence within the region and strengthening connections with local audiences.
