Grand Central is Birmingham’s newest prime shopping centre, located above New Street Station and next to the Bullring Shopping Centre.
The £150 million mall is considered a foodie hub and includes stylish restaurants, cafés and bars, all anchored around a 250,000 sq ft John Lewis. With over 200 shops across the Bullring and Grand Central it has become an impressive shopping destination.
Princebuild were appointed by Workman LLP to complete a phased redesign to areas of the mall, with the aim of creating a more inviting atmosphere that would increase dwell time and create further engagement with the existing retailers.
The first phase of the work was the fitting of an LED feature lighting system. The dynamic feature is remotely controlled and can be adapted and programmed to reflect any scene or event i.e. Valentine’s day. To further enhance the mall, illuminated blade signage was fitted to draw shoppers along the mall and improve engagement, along with a new curved ceiling, refreshed lighting and ventilation and four benches with planting aspects.
All of the works were carried out while the shopping centre remained fully operational. This meant limited working hours and required restrictions on several areas of work. With many years’ experience working in such environments the team adjusted their work patterns accordingly and completed the work with minimal disruption to retailers and shoppers and the Centre Management.
The project was completed at the end of October in time for seasonal shopping and has already increased footfall, dwelling along the mall and retailer engagement, as well as attracting positive comments from the client, the architect and the general public.
The second phase of works is currently being designed to include a LED light feature shaped as a “DNA” strand, supported within the double height entrance to the Station off New Street. Works are due to start onsite within the first quarter of 2020.